Choovie Powers Maltesers Mother's Day Movie Magic at Coles

This Mother's Day, we're thrilled to be behind a campaign that’s all about spreading smiles and celebrating special moments with the help of a little movie magic.

Choovie Group's innovative technology and cinema rewards platform is proud to be the engine behind the Maltesers Mother's Day in-store promotion, now live in Coles Supermarkets across Australia.

This feel-good campaign gives shoppers the exciting opportunity to win free double passes to the movies - the perfect gift for a well-deserved night out. At the heart of the promotion is our bespoke, white-labelled platform, designed to make rewards seamless and accessible.

HERE’S HOW IT WORKS:

Customers purchase any 120g–140g Maltesers product from a participating Coles store, obtain a receipt for their qualifying transaction, and retain the receipt as proof of purchase. Once entered and verified, they’ll receive a unique code to use on the Choovie platform when transacting with their tickets.

Winners enjoy national access to tickets across all major cinema chains, including Village, HOYTS, Event Cinemas, and a wide network of independent theatres, ensuring there’s always a screen nearby, no matter where you are.

We’re proud to support campaigns that deliver joy, create connection, and celebrate the timeless magic of a trip to the movies. Because a great film, a shared laugh, and a box of Maltesers can go a long way.