Heineken, 007 and a Free Movie Ticket!

Remember when Heineken, being the savvy brand they are, decided to team up with the legendary Bond franchise to give their sales a little extra kick. This genius movie product promotion campaign was attached to the release of SPECTRE and leveraged a well established relationship with the franchise.

Consumers who purchased a Heineken product got a sweet bonus—a ticket to the movies to see SPECTRE. It was like getting a golden ticket to Willy Wonka's chocolate factory, but with James Bond instead.

The campaign which was featured on pack nationally saw consumers purchase the select Heineken product, receive a code inside the pack and head to an online claim site to receive their free ticket. And guess what?

The campaign not only got fans buzzing about both Heineken and Bond, driving both sales for beer and for the film.

By blending the power of the movies with their product, Heineken created a valuable everyday reward proposition that also leveraged the PR juggernaut that is Bond.

It's proof that when you mix a bit of creativity with the right partnerships, magic can happen. Cheers to that!

Interested in your own movie x product promotion? Reach out to Choovie Group to and we can show your brand the power of cinema! the magic of the movies!