Origin Story | Movie Startups | Choovie Group

Our Story

There were only two other people in the cinema that night, and just 32 in the entire complex. Movies showing on every screen, yet the whole place was practically empty. That was the light-bulb moment.

In 2017,

Choovie launched as a B2C offering; selling movie tickets directly to customers on behalf of cinemas throughout Australia.

Our dynamic pricing model means ticket prices depend on how popular a session is. Prices are low when there are a lot of empty seats.

In 2020, with COVID closing cinemas the world over, we, like many others, took a good look at our business. We dug deeper into the data and realised there was an even greater opportunity for Choovie. Movie fans wanting discounts often buy their movie tickets through corporate loyalty programs. However, most of these programs don’t offer much more than a link to a voucher. Sensing we could provide a better experience at a better price, we built the first version of our MybrandMovies platform and Choovie Group was born.

MyBrand Movies

The unique user experience and bespoke nature of MybrandMovies mean that the platform really took off.

With so many brands coming on board we really dug into the why of the relationship between movies and brands, and what we discovered was that it’s all about engagement. Brands want to engage with their customers and movies are the perfect engagement tool. With that knowledge under our belt, we’ve since expanded the ways in which our partners and their customers can engage with movies. We provide movie-related comms, special VIP events and movie screenings. Most recently, we have begun providing brands with an easier way to really get involved and get their brand “up in lights” - sponsorships. Be it sponsoring some aspect of the cinema experience, one of our own brand properties, or even a movie, the opportunities are boundless.

You really should be in the movies!

- Sonya and Shane

Meet the Team