Points to Premiere: Kris+ Premium Cinema Experiences
Choovie Group, in collaboration with Singapore Airlines’ Kris+ Experiences, delivers cinema experiences that KrisFlyer members won’t forget. Across five private Gold Class screenings of Downton Abbey: The Grand Finale, members had the chance to immerse themselves in the iconic world of the Crawley family, all while enjoying the comfort, style, and service that only Gold Class can provide.
This is part of a quarterly, national experience program for KrisFlyer members, which kicked off in June with F1: The Movie and will continue in November with the next event, Wicked: For Good. These exclusive experiences allow members to redeem their Kris+ points for unforgettable moments on the big screen. Every session sold out quickly, reflecting the excitement and anticipation for the film. Guests were treated to beverages, canapés, and in-cinema dining, all delivered with impeccable service. The feedback? Polished, effortless, unforgettable, exactly what a premiere night experience should be.
The Experience
From the moment members arrived, the evening was designed to impress. Kick off your night with drinks and canapés in the Gold Class lounge, then settle into a fully reclining seat as your dinner, snacks, and drinks are delivered right to you. This private screening experience offered KrisFlyer members a chance to enjoy one of the most beloved period dramas in complete comfort and style. We extend a big thank you to our cinema partners at Event Cinemas and Village Cinemas for helping bring this experience to life.
Everyday Movie Rewards with Kris+
These events build on KrisFlyer’s ongoing Movie Rewards program, which gives members across Australia the ability to earn and redeem Kris+ points on discounted cinema tickets. KrisFlyer members can use their points on a wide range of products through the Kris+ platform, from watches to travel, and this program extends that flexibility to movies.
As part of their marketing push in Australia, they wanted to offer discounted tickets that could be redeemed seamlessly at cinemas nationwide, from major chains to independent venues. Choovie Group’s Movie Rewards platform was the perfect fit, allowing members to pay with points rather than dollars and access the largest network of cinemas in the country.
Whether members are redeeming points for everyday tickets or exclusive Gold Class events, Kris+ provides a smooth, rewarding experience and Choovie Group makes it all possible behind the scenes.
So, if you’re looking to create a memorable member or customer campaign, whether through private screenings, movie rewards, or bespoke experiences, we’d love to show you how cinema can bring your brand to life.
