Choovie Powering National Movie Promotions

Blockbuster film releases are more than just cinematic events - they’re complex, multi-partner campaigns that require precise execution at a national scale. From distributors to consumer brands, marketers are constantly looking for ways to engage audiences, generate excitement, and drive box office results. That’s where Choovie comes in.

Choovie provides the technology backbone for large-scale movie promotions, helping brands like Wicked Sister collaborate with Universal Pictures to deliver seamless campaigns for Wicked: For Good.

The Wicked Sister Campaign:

As part of this promotion, customers who purchase any two Wicked Sister products from Woolworths or Coles can claim a free standard movie ticket. These vouchers are redeemable at over 300 cinemas nationwide, spanning HOYTS, Event, Village, and independent locations. With tickets already on sale before the film’s release, this campaign drives early engagement and builds excitement, contributing to a stronger opening weekend.

How Choovie Makes It Happen:

The power of Choovie lies in our Movie Rewards platform, which offers partners a tech-first approach to national campaigns:

• Nationally Integrated Cinema Network – Access over 300 cinemas with live session data, covering metro, regional, and independent locations.

• Automated Code Generation and Validation – Unique promotional codes remove the need for manual voucher handling, reconciliation, and invoicing.

• Real-Time Redemption Tracking – Gain full visibility into customer activity and campaign performance.

• API-Driven Cinema Connectivity – Ensure accurate session availability, pricing, and ticketing across all participating cinemas.

• Centralised Customer Service Management – Handle all redemption inquiries efficiently through a single platform.

By combining these capabilities, Choovie allows brands and distributors to focus on audience engagement and campaign strategy, rather than operational complexity.

The Choovie Difference:

For marketers, the difference is clear: Choovie provides the only end-to-end, national solution for movie promotions. From code creation and real-time cinema connectivity to redemption analytics and customer support, we give brands and distributors the tools to run campaigns at scale with confidence.

In an era where audiences expect instant, seamless experiences, Choovie delivers the infrastructure that connects content, partners, and fans across Australia, at any scale.

Built for scale. Built for cinema. Built for results.