Fantastic Families, Fantastic Rewards with BIG4 Holiday Parks

Here’s the thing about great partnerships: when you connect the right brand with the right movie, magic happens. That’s exactly what we saw when BIG4 Holiday Parks teamed up with Marvel Studios’ The Fantastic Four: First Steps.

The film drops Marvel’s First Family into a bold, 1960s-inspired world full of retro-futuristic adventure. BIG4, with its family-first holidays and knack for sparking imagination, was the perfect match. Together, they built a campaign that gave Perks+ and VIPerks families the chance to win exclusive Fantastic Four prize packs you couldn’t buy anywhere.

To enter, families had to answer one simple question: which Fantastic Four hero would you invite on your next BIG4 holiday, and where would you go?

The answers rolled in and they were pure gold. Emerson (10) and Thornton (7) wrote about taking The Thing to BIG4 Busselton to play on the rainbow slide and launch kids into the pool with his super strength. Another family picked Mister Fantastic for the Whitsunday Resort so he could stretch across the waterpark. One entry imagined Sue Storm bringing her calm, invisible magic to Margaret River’s caves and wineries, while another wanted Human Torch at Denmark Ocean Beach for nightly firepit marshmallow roasts.

The creativity was off the charts. More importantly, the responses blended the BIG4 brand seamlessly into the world of a blockbuster release. It wasn’t just a comp, it was a conversation from families imagining their holidays through the lens of Marvel’s newest film.

The campaign sparked BIG4’s highest-ever month for Perks engagement, with competition entries driving strong traffic to both the prize page and the main movie landing page. The comp email pulled in above-average clicks, and the film itself became one of the top titles for July across the platform.

This is what happens when partners tap into Choovie Group’s distributor relationships: access to exclusive movie moments that inspire families, reward members in fresh ways, and go far beyond a standard discount program.

If you’d like to explore how we can create a campaign like this for your members, get in touch. We’d love to make it happen.