Coles Plus is a monthly subscription program with exclusive member benefits on your purchases at Coles, First Choice Liquor and Liquorland. Members pay $19 monthly for free Coles grocery deliveries, additional Flybuys points, and other member-only offers.

Coles decided to expand the program, and the first third-party offer they wanted to add was a discount movie offer. The broad demographic appeal of movies suited their membership base perfectly.

The digital nature of Choovie Groups Voucher Manager platform was appealing, as was the fact that all inventory management was taken care of.