Telstra Plus Partners with Choovie Group for a Bigger Cinema Program

Telstra Plus has taken a major step forward - expanding to 90% of cinemas nationwide, and Choovie Group is at the heart of it. 

Through a fully customisable, white-labelled platform, members can now access discounted tickets at a wide network of cinemas, all in one place. Combined with existing partners, this expansion makes Telstra Plus one of the most accessible cinema rewards programs in the country.

Choovie Group’s seamless integration ensures members can easily discover, book, and earn Telstra Plus points with every movie ticket transaction. For Telstra, this means a scalable, flexible rewards program. For members, it means more ways to enjoy the magic of the movies, wherever they are.

Championing independent cinemas has always been central to Choovie Group, and its strong relationships with major chains ensures balance across the entire cinema ecosystem. From blockbusters to arthouse favourites, city centres to regional towns, the program now works for everyone.

This expansion shows the power of a bespoke, tech-first platform to deliver national-scale rewards while supporting every corner of the cinema industry.

*Cinema participation may vary as the program updates.