AIA Vitality Cinema
AIA Vitality is a personalised, science-backed health and wellbeing program that supports you every day to make healthier lifestyle choices. The program incentivises you to move more, eat well and complete regular health checks. The program is recognised as a leader in the field.
Given the well-being and health goals of the Vitality program, it is no surprise that the benefits associated with membership must promote good health and well-being. Things like gym membership and wearable fitness technology discounts.
Customers
3.8M
Product
MY BRAND MOVIES
Experience
STANDARD
The well-being benefits of cinema are not often discussed but have been extensively studied. The link between movie attendance and increasing well-being is clear (see study by UCL’s Department of Experimental Psychology and Vue Entertainment). These benefits, plus the marketability of a good movie program, led to AIA’s desire to create the very best movie reward program in Australia.
To achieve this, AIA needed a highly customisable platform that allowed them to subsidise tickets within their chosen constraints heavily and which could nest within their Vitality app. Choovie’s MyBrand Movies was the only platform that could accommodate their requirements.
The result is that AIA members now enjoy four $5 Adult or $0 child tickets every month via AIA Vitality Cinema, and AIA have succeeded in launching the best movie rewards program in Australia.
